RDL Royal Show Exhibit
This large project involved designing the structural layout, graphic panels and branding collateral for a 43mx18m exhibition space at Perth's Royal Show.
The purpose of the display was to increase awareness of the benefits of living in regional Western Australia by highlighting each area in turn. Grouped into nine regions, each town or area was featured on its own display, including a location map, stats and large images to convey the character of each location.
Other areas included an illustrated photo wall, were visitors could place their faces into two cartoon scenes, and a central information display.
Printed collateral included dummy passports, which visitors could have stamped at each location. A full set of stamps granted entry into a prize draw.
The display was a huge success at the 2012 Perth Royal Show, with visitor feedback and interaction being extremely positive.