This modular exhibition design, created for and constructed by Hoad Exhibition Services, uses sweeping circular forms to create a flowing and open space, whilst also creating clearly defined areas for casual visitors, meeting attendees and VIP guests.
The large central structure encompasses the main storage area, hospitality bar and feature reception counter, and also acts as a dramatic branding statement. The reception counter is flanked on one side by the open area for casual visitors, and on the other side by the private meeting areas, giving the staff a commanding position to direct the traffic and flow of visitors.
The meeting area is neatly divided into two flexible areas, one with audio visual capabilities for presentations.
The area for casual visitors is more open, using cocktail tables and bar stools rather that lounge seating, ideal for quicker, more immediate conversations and customer interactions.
Many elements of the design are built to be repurposed to other exhibit sizes, allowing MRC to achieve a consistent brand presence at any show.